Product Is The New Marketing
Submitted 6 hours ago
Brands can't hide any more. If you're reading this Blog, you already knew that. Last night Jeff Bezos (founder and CEO of Amazon) was on Charlie Rose to discuss the latest iteration of the e-book reader, Kindle (if you're interested in watching the online video of the conversation, you have to... More »
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On Being A Curmudgeon
Submitted 11 hours ago
When has a curmudgeon ever really done well in Marketing? Twitter, Facebook, YouTube, and especially Blogs have a very magical way of bringing those who are a curmudgeon right out into the open. The definition of a curmudgeon is someone who is "bad-tempered, difficult and a cantankerous person."... More »
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Whiteboard Friday - Outsourcing Content Creation
Submitted 11 hours ago
Posted by Danny Dover This week on Whiteboard Friday, Rand Fishkin describes the methods he recommends for outsourcing content creation. Content is extremely important for SEO and users alike so these best practices are important for those of us without the luxury of an in-house staff of... More »
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Repost: Doing Business in Boston and the Need for Constructive Action
Submitted 13 hours ago
On Monday, Henry McCance wrote about why he moved his firm from Boston to Silicon Valley, and why Boston isn’t a good place to start a More »
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Amazon and the Kindle Conspiracy
Submitted 15 hours ago
I need to be very clear. I believe Amazon is positioned to be the winner in the content delivery war. Have you really looked around Amazon.com lately? You can buy a jar of peanut butter, a set of spark plugs, and all the digital content you can consume. As an Android phone user, they’re my More »
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A few books for summer reading
Submitted 16 hours ago
Paco Underhill on women and retail.Nancy Lublin on learning from causes.Noah Boyd with an FBI thriller beach read. Better than the last Reacher novel, imho.And stunningly elegant (and lovely to hold) pottery inspired by some of my work from Lori Koop. More »
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A few books for summer reading
Submitted 16 hours ago
Paco Underhill on women and retail.Nancy Lublin on learning from causes.Noah Boyd with an FBI thriller beach read. Better than the last Reacher novel, imho.And stunningly elegant (and lovely to hold) pottery inspired by some of my work from Lori Koop. More »
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Checking Into a Stieg Larsson Novel? Get Ready for Check-in Fatigue
Submitted 17 hours ago
The ever-brilliant Caroline McCarthy posted a story on companies rolling out badge programs to reward things that do not involve location. The problem with the rush to "reward" consumers with badges and stickers is that they eventually diminish in value as they become a) less scarce, and b) not... More »
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Introducing GuestBlogging.com (Check out the Free Videos)
Submitted 17 hours ago
So, you’ve heard my take on why guest blogging is important. Over the years, you’ve probably seen other popular bloggers talking about it too. But maybe you can’t help thinking … how does it help you build a popular blog of your own? If you’ve been wondering, head... More »
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HubSpot Inbound Internet Marketing Blog
Study: Two-Thirds of Marketers Integrate Social Media and Email Marketing
Submitted 18 hours ago
With the rise in popularity of social media and its use for marketing, there has been some debate about whether email is dying in the face of social media. In fact, Ben & Jerry's recently decided to drop email marketing in favor of social media in the UK. Just because social media may be a... More »
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Leveraging Email for Lead Generation
Submitted 19 hours ago
Email has long been considered a primary tool for customer retention, but it’s actually an equally powerful tool for lead generation as well. Beyond cultivating new leads from your existing email database, strategic placement of calls-to-action for email sign-up can be a very effective way... More »
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Leveraging SMS for Lead Generation
Submitted 19 hours ago
The nature of SMS as a mobile response mechanism lends itself perfectly to lead generation, but doing so effectively requires careful consideration, detailed planning, a dose of creativity and strict adherence to best practices and privacy-based regulation. The key to leveraging SMS for lead... More »
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Leveraging Social Media for Lead Generation
Submitted 19 hours ago
A recent survey revealed that 51% of Facebook fans and 67% of Twitter followers said they were more likely to buy the brands they like on Facebook or follow on Twitter, indicating an enormous and unique opportunity for lead generation. Using the “inbound” nature of social media gives... More »
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Zen and the Art of Lead Gen
Submitted 19 hours ago
Master Mobile Marketing to Generate Demand Why? Because if you generate the right demand, you’ll generate the right leads. When you think of growing your business, you typically think about sales. It doesn’t matter what type of industry you’re in, sales is king! The question,... More »
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Content Curation on Steroids
Submitted 20 hours ago
All of a sudden, “curation” is one of the hottest words in the Web 2.0 world. That’s because it’s an idea that addresses a problem humans have never confronted before: too much information. In the process, it’s creating some compelling new ways to derive value from... More »
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Virb is the New Virb
Submitted 20 hours ago
In the Mesozoic era of social networking — that distant year of 2007 — a new community was poised to take over the web, replacing the aging and visually painful MySpace species. Virb allowed users, who joined by invitation only, to craft and customize extremely elegant and... More »
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Virb is the New Virb
Submitted 20 hours ago
In the Mesozoic era of social networking — that distant year of 2007 — a new community was poised to take over the web, replacing the aging and visually painful MySpace species. Virb allowed users, who joined by invitation only, to craft and customize extremely elegant and... More »
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Advocacy | Advertising
Submitted 22 hours ago
At the Brains on Fire F.I.R.E. Sessions 2010, Steve Knox (ceo at P&G’s Tremor) delivered a thought-provoking presentation on “Understanding the Science of Advocacy.” Yes, Steve dropped some science on how disrupting schemas sparks conversations. He also dropped some knowledge... More »
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Advocacy | Advertising
Submitted 22 hours ago
At the Brains on Fire F.I.R.E. Sessions 2010, Steve Knox (ceo at P&G’s Tremor) delivered a thought-provoking presentation on “Understanding the Science of Advocacy.” Yes, Steve dropped some science on how disrupting schemas sparks conversations. He also dropped some knowledge... More »
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HubSpot Inbound Internet Marketing Blog
10 Steps to Effective Online Marketing For Small Businesses
Submitted 22 hours ago
The following is a guest post by Peter Rastello, the founder of Inbound Market Link, an Inbound Marketing agency specializing in helping small and medium, B2B and B2C businesses to succeed on the internet. If you are a marketing professional in charge of your small/medium sized business’... More »
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Reading Your RSS Feeds Is Not a Job
Submitted 23 hours ago
Unless it is. I was having a conversation with a real estate friend the other day, and he asked me where I found the time to read all the various blog articles that I read at any given time. I told him that it was part of my job to be in the know and More »
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MMA Gearing Up For Global Mobile Marketing Awards
Submitted 24 hours ago
The good folks at the MMA (Mobile Marketing Association) have issued a friendly reminder to those of us in the world of mobile marketing. Less than one month now remains to submit nominations for the top honors to be bestowed within the mobile marketing industry. For the sixth consecutive year,... More »
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Guy Walks Across America in Less than 2 Minutes, Gains More than 1.2MM Views
Submitted 1 days 1 hours ago
In one week. Or how to take an idea, parse it into 2,770 still photos from digital footage, and make it a reality. I am constantly fascinated by new executions that are pulled off nicely. And this is a really good one. 2,969 comments on the YouTube page (at the time of publishing) say it stirred... More »
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Guy Walks Across America in Less than 2 Minutes, Gains More than 1.2MM Views
Submitted 1 days 1 hours ago
In one week. Or how to take an idea, parse it into 2,770 still photos from digital footage, and make it a reality. I am constantly fascinated by new executions that are pulled off nicely. And this is a really good one. 2,969 comments on the YouTube page (at the time of publishing) say it stirred... More »
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The power of sync
Submitted 1 days 2 hours ago
100 people doing something at the same time has far more power than 300 people doing it over time.We unconsciously amplify the power of coordination when we consider the impact of actions. If there's a thousand people waiting outside of a store, we instantly believe we're seeing a... More »
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