The dotShout River is a constant flow of what's new and interesting in digital marketing news and views

PR Squared

Social Media in Corporations: Pros & Cons of Organizational Models

Submitted 5 hours ago
I dove into my “Big Thinking” folder recently and emerged with a slide from the “Social Media Trends for 2010” deck created by Jeremiah Owyang of the Altimeter Group, discussing organizational models for corporate adoption of Social Media. Who is in control of this... More »

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Copyblogger

Blogging Lessons from The Girl With the Dragon Tattoo

Submitted 5 hours ago
A 40 year-old unsolved murder mystery. Strange cryptic codes in a bible. Sweden, sandwiches, and many, many cigarettes. The badass-est female protagonist since . . . forever. And an author who has, posthumously, caused quite a ruckus in the book world and in the minds of conspiracy theorists... More »

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PR 2.0

There’s an I in Twitter and a ME in Social Media

Submitted 6 hours ago
As we’ve learned time and time again, there is no “I” in team. Instead of focusing exclusively on “what’s in it for me,” we’re encouraged to contribute to the greater collective of groups in order to accomplish wonderful things – those usually... More »

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Brand New

Ubuntu's Circle of Friends Gets Smaller

Submitted 6 hours ago
According to our Google Analytics, 58% of your are using a Macintosh Operating System, 39% are on Windows, 1.5% are logged as using the iPhone OS, and, finally, as the subject of today's post, 0.65% of you are reading this from a Linux Operating System. (Wow, 0.01% use Playstation 3!). The Linux... More »

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Chris Brogan

Wire Up Your Customer Base

Submitted 9 hours ago
My friend Mick Galuski is sneaky. Every Wednesday, he sends a direct message of a TwitPic of MY weekly comics. Not some weekly comics. MY weekly comics. He knows that I’ll want them. He knows that I’ll get to them soon as I can. And lately, he knows that I’ll send Kat when... More »

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HubSpot Inbound Internet Marketing Blog

Going to SXSW? Rate Speakers and Win an iPad!

Submitted 11 hours ago
Boring presentations suck. Don't you hate it when you attend an event and feel like the speaker is completely wasting your time? Conferences are expensive and networking time is too valuable to waste by sitting down and listening to a bad speaker. With South by Southwest Interactive (SXSW) coming... More »

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Conversation Agent

Me.Anything

Submitted 11 hours ago
Instead of having anything.me. I like me.anything better. Although it might not be as SEO-friendly, it reflects more what happens when we focus on understanding and appreciating who we are. It's important because what we can do -- literally anything -- then follows. The Web doesn't love... More »

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Seth Godin's Blog

The Wordperfect Axiom

Submitted 13 hours ago
When the platform changes, the leaders change.Wordperfect had a virtual monopoly on word processing in big firms that used DOS. Then Windows arrived and the folks at Wordperfect didn't feel the need to hurry in porting themselves to the new platform. They had achieved lock-in after all, and why... More »

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Dan Zarrella

Data Shows Articles with Digits May be Shared More on Facebook Than Those Without

Submitted 13 hours ago
More new Facebook data, continuing this series. The next Facebook sharing data point I analyzed is the presence of numbers (in digit form, 1 through 9) in titles. In a wide range of marketing arenas digits have been shown to perform very well. They tend to help conversion rates in the form of... More »

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HubSpot Inbound Internet Marketing Blog

Chart of the Week: Marketing Budgets Shifting to Digital Tactics

Submitted 14 hours ago
Marketers are shifting their budgets away from traditional marketing channels and toward digital marketing channels. Econsultancy, in association with ExactTarget, surveyed more than 265 B2B marketers -- in companies of all sizes -- asking if they plan to spend more or less of their marketing... More »

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Digital Marketing Blog

Mobile Coupons Gaining Mainstream Status

Submitted 15 hours ago
As one of the most popular and effective tools in the arsenal of mobile marketing, mobile coupons have quickly resonated with consumers who are as tech-savvy as they are bargain-conscious. Unfortunately, one of the earliest and most pervasive complaints about mobile coupons is that they... More »

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SEOmoz Blog

Optimizing Search Conferences: How Differing Incentives Create Audience vs. Organizer Issues

Submitted 18 hours ago
Posted by randfishWARNING: Get ready to read with this one. There aren't a ton of fun graphics or quick bullet points, but I do promise that if you read through, you'll feel much more knowledgable about the topic, and likely get more value from organizing, speaking or attending an event. Over the... More »

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AriWriter

How My Blog Reading is Changing

Submitted 19 hours ago
In the spirit of how my Twitter usage is changing in 2010, so too is my overall online learning changing. Take blogs. I used to read certain blogs — by person and subject — religiously. I used to comment on their blogs whenever I was inspired, and it was often. I used to click their... More »

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Paul Gillin's Blog

Tell Us How You “Sell” B-to-B Social Marketing

Submitted 21 hours ago
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Vandelay Design Blog

Comment to Win a One-Year Membership to MediaLoot!

Submitted 22 hours ago
Earlier today a new membership-based site, MediaLoot was launched. It is an online toolbox of premium design resources, and they have kindly offered to give five readers of the Vandelay Design blog a one-year membership to the site for free! More »

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PR 2.0

News: Twitter Changes Updates to Tweets

Submitted 23 hours ago
In the grand scheme of things, this news seems a bit insignificant in light of other current events However, it is significant in the world of Social Media. As mainstream audiences embrace new media, every subtle nuance introduced from here on out reverberates across the social landscapes that... More »

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Six Pixels of Separation

March Break

Submitted 23 hours ago
Even the most ultimate road warrior and digital nomad needs a break every now and then. Sure, the latest tech can help you get down to work wherever you are. But time on the road (and in the air) is also the perfect opportunity to let loose and play. Sudoku was never my thing, and lugging around... More »

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Stubbleblog

Designing a simple CMS Service

Submitted 1 days 1 hours ago
Sorry for being coy during yesterday’s Product In A Week post. I wanted to get some unfiltered data from the survey I was running. Here’s what we’re releasing this week. A simple CMS service I often find myself in a situation where I need to host a few pages of a fully designed... More »

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Stubbleblog

Designing a simple CMS Service

Submitted 1 days 1 hours ago
Sorry for being coy during yesterday’s Product In A Week post. I wanted to get some unfiltered data from the survey I was running. Here’s what we’re releasing this week. A simple CMS service I often find myself in a situation where I need to host a few pages of a fully designed... More »

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Marketing Profs Daily Fix

Make A Referral Week: What’s Your Idea?

Submitted 1 days 2 hours ago
My friend John Jantsch invited me (and a bunch of other people you probably know, including David Meerman Scott, Guy Kawasaki, Rohit Bhargava and Chris Brogan, Ivan Misner, Bob Burg, Ben McConnell, Dan Schawbel, Anita Campbell, Lisa Barone, Scott Allen, Scott Ginsberg, Janine Popick, and Pam... More »

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Marketing Profs Daily Fix

Home Sweet Home Brands

Submitted 1 days 2 hours ago
In recent days, I’ve been struck by how powerful the sense of “home” can be. Home is familiar, comfortable, irreplaceable. There’s an undeniable “belongingness” that can’t be replicated. Stepping off on a hike last fall in New Hampshire, I was overwhelmed... More »

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DigitalNext - Advertising Age

Five Reasons Companies Should Not Block Access to Social Networks

Submitted 1 days 3 hours ago
Last week, a client told me that they don't allow employees to access YouTube at work. "Do your employees carry cellphones?" I asked. The answer was yes, of course. Well then, most of them already have access to YouTube -- right in their pockets. More »

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Copyblogger

The Power of Confident Writing

Submitted 1 days 4 hours ago
There’s a wonderful European-style market and bakery in the Oak Lawn area of Dallas. They serve everything from made-to-order salads and sandwiches to chef-prepared, ready-to-eat meals. But what I love most about the place is the sign on the door when you leave. It’s classic. The sign... More »

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Logic+Emotion

Edelman Digital: When Is Your Website A Community?

Submitted 1 days 4 hours ago
  One of the pet projects I've taken on since joining Edelman has been assuming the responsibilities of the "website", an initiative that as many professional services firms can relate to began to head down the path of the "cobblers children". One of the first things I was empowered to do was to... More »

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PR Squared

SHIFT Wins Quiznos – “MMMM...Toasty!”

Submitted 1 days 5 hours ago
Although the work’s already started, it’s only now that I can tell ya’ll about a recent Big Win for the SHIFT team. As noted in a recent PRWeek article (sub. req’d), SHIFT was recently named as the Consumer Agency of Record for Quiznos. We’ll be handling both... More »

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