Tuesday, February 9, 2010
Submitted 18 hours ago
Can’t figure out where to start a “social media” marketing program? Why don’t you start with a content strategy. Frankly, I don’t think most social media programs should be done without a content production component, for a few reasons: It’s your starting... More »
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Submitted 16 hours ago
Today’s newspapers and internet headlines scream the score of last night’s game and point me to repositories of the advertisements to watch. Considering I didn’t follow pro football all season, why be an ignoramus and pay attention at the final hour? No thanks, not my style. I... More »
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Submitted 17 hours ago
Todd Sattersten has written a smart ebook, FIT TO FLEXIBLE, about pricing strategy. He blends together research from economists, theories from businesses strategists, and writings from journalists to concisely share four lessons on how businesses have more flexibility in pricing than ever before.... More »
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Submitted 52 minutes ago
I don't know what other blog proprietor listens to its readers more than I do. Let the record show that I care! If job postings on your RSS Feed are an affront to your online reading habits please subscribe to the Brand New Job-Free RSS Feed. If we start receiving an inundating amount of job... More »
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Submitted 9 hours ago
Ahead, Inc. is actively looking for experienced candidates to help in the design of graphics for golf headwear and apparel, as well as potentially doing artwork for labels, hangtags, and design for advertising/marketing materials. Ahead primarily works in embroidered graphics on our... More »
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Submitted 15 hours ago
It is our great pleasure to announce that Brand New has joined Coroflot, the most dynamic, relevant and effective job board available for designers today. If you know exactly what this means and need no further introduction, make yourself at home and go browse or post a job at the Brand New Job... More »
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Submitted 24 hours ago
Based in Philadelphia, with approximately 100,000 employees worldwide, Comcast is the largest provider of cable, internet and digital phone in the United States with 23.6 million, 15.9 million, and 7.6 million customers respectively. To add to its media influence, this past December, Comcast... More »
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Submitted 3 hours ago
No, not your General Equivalent Degree. The GED to which I refer is “guest experience design.” What the heck am I talking about? I’ll tell you. Old words: customer service. New words: guest experience. Disney, where I am this week, has a concept called a Moment of Truth. A... More »
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Submitted 20 hours ago
I’ve found it just doesn’t pay to crow too much about what I’ve accomplished. Sure, I celebrate when things go well. But I’ve found that talking too much about my achievements leads not only to criticism, but to disappointment. There’s always going to be someone... More »
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Submitted 6 hours ago
A combination of much of the research I’ve been doing for the past 3 years, my “Science of Social Media Marketing” presentation is one of my favorite to give. It combines statistics, marketing, history, math, social psychology, memetics, epidemiology, steampunk, zombies and... More »
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Submitted 4 hours ago
Successful advertisers have long extolled the virtues and benefits of mobile marketing in raising brand awareness and, subsequently, driving brand loyalty. But it always helps to have solid evidence and numerical data to support such suspicions. Further suggesting the potent viability of mobile... More »
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Submitted 6 hours ago
Amidst a new generation of groundbreaking technologies that continuously revolutionize the ways in which we lead virtually every aspect of our lives, who knew that bar codes would bounce back from their near relegation to the ash heap of history. Once considered as trendy as the Dewey Decimal... More »
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Submitted 22 hours ago
We at mobileStorm are always busy bringing you the latest and greatest in terms of features and functionality, and today we’re happy to announce that we’ve added a new feature: SMS bounce reports. The new feature breaks down SMS campaign bounces by type and carrier, giving you a... More »
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Submitted 8 hours ago
Brands seem to be tripping over themselves to align with hot mobile startup Foursquare. Pepsi, Tasti D-Lite and Metro News dipped their toes, a wave of media brands including Bravo TV, HBO, Warner Brothers, Zagat and the History Channel are now testing the waters, experimenting with the platform... More »
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Submitted 23 hours ago
Forrester has recently made a decision to limit blogging activities by analysts to Forrester branded blogs for any topics related to their research coverage area. Forrester analysts can continue to blog about vacations or other personal topics on their own blogs, but they will only be able to... More »
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Submitted 20 hours ago
We’ve all been sucked into doing something stupid, right? Fortunately, Steven Greenspan has written a book called Annals of Gullibility. In its conclusion he explains how to avoid gullibility, and I’ve provided a synopsis for you. Read the full story at the American Express Open... More »
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Submitted 17 hours ago
ReStream.me Mobile is almost ready for launch. Soon you will have many of the great filtering and sharing features of ReStream.me every where you go. Highlights include:Real-time Twitter Stream: Transforms tweets from your stream into web page titles. Twitter Trends: See what links are trending... More »
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Submitted 17 hours ago
ReStream.me Mobile is almost ready for launch. Soon you will have many of the great filtering and sharing features of ReStream.me every where you go. Highlights include:Real-time Twitter Stream: Transforms tweets from your stream into web page titles. Twitter Trends: See what links are trending... More »
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Submitted 22 hours ago
By Achim Klor, President and Creative Director at SterlingKlor Communications. I recently read an excellent post by Paul Dunay on Social Media Today presenting the 4 C’s of B2B marketing. We’ve known about the 4 P’s of marketing for years: Product, Price, Place and Promotion.... More »
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Submitted 22 hours ago
In this Marketing Over Coffee brought to you by MarketingProfs: We talk with Seth Godin about his new book: Linchpin Marketing Over Coffee with Seth Godin Direct Link to File Show length 23:30 00:52 What’s Linchpin about? 02:30 How do entrepreneurial linchpins fit in to large organizations?... More »
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Submitted 22 hours ago
Continuing our series on Social Media Ethical Dilemmas, this post is about the guidelines related to agencies who help client contacts to identify and engage, via commenting, on industry/influencer blogs. The goal is to insert our clients’ executives and perspectives into industry... More »
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Submitted 12 hours ago
Posted by randfishWe all work hard at the SEO process - analyzing sites, gathering data, researching potential problems and identifying the solutions. Today's post is on how to work smarter and faster using bookmarklets for SEO. No matter your browser, these plug-and-play links will let you get... More »
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Submitted 6 hours ago
Can you factor this?If you're like most people, you get a little queasy at the thought. And when you were in tenth grade, you surely wondered why they were bothering you.(the answer is (x-2) times (x-2), in case you were curious.)It turns out that the real reason you needed to do this work was to... More »
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Submitted 11 hours ago
How long has it been since we had a, "Twitter is dead" article? AdWeek published the article, The Tweet Hereafter, yesterday and it will probably make no sense to any Marketer who sees any of the Social Media platforms as something more than just another advertising channel. "Like Second Life,... More »
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Submitted 11 hours ago
How long has it been since we had a, "Twitter is dead" article? AdWeek published the article, The Tweet Hereafter, yesterday and it will probably make no sense to any Marketer who sees any of the Social Media platforms as something more than just another advertising channel. "Like Second Life,... More »
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Submitted 15 hours ago
E-Commerce sites are often considered to be boring and unattractive, however, that is not always the case. This post showcases 25 e-commerce sites that demonstrate creativity in the design. It may be the layout, graphics, design style or site structure, but all of them break the mould of the... More »
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Submitted 18 hours ago
Left: There are four main categories of social strategy, yet with over 20 subset objectives, which we’ll discuss at a high level. Organizations that focus on social technologies suffer from the symptom of ‘Fondling The Hammer‘ . True social strategy stems from business... More »
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