Thursday, March 11, 2010
Submitted 12 hours ago
The above subject is an accurate sentiment of how I felt moments after entering the doors of the Littauer Building on the campus of Harvard University’s Kennedy School of Government last weekend. I’d marked the date on my calendar for the New England government unconference over six... More »
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Submitted 4 hours ago
If there is anyone that learned the branding lesson imparted by the Obama ’08 Campaign, it was John McCain. During the Presidential race there was simply nothing the McCain identity could do to help his chances, especially not Optima, not even at its boldest. Not long after the loss, McCain... More »
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Submitted 17 hours ago
Are you going to be in Austin, Texas for South by Southwest? So will I. So will Justin Levy and Colin Bower from New Marketing Labs. While we’re there, I’m definitely up for business meetings with people interested in talking about upcoming projects. I don’t like making set time... More »
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Submitted 10 hours ago
Make it very useful, then make it portable and spreadable. Package it in as many ways as you can think of, build it out, extend it with participation, give it away for free, give it away for leads, give it away to sell it. These and many other ideas can help you raise your online profile and be... More »
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Submitted 3 hours ago
I’ve written a few contrarian things lately. Specifically, I ranted a bit about why I think the most common “make money online” technique doesn’t work for most people, and about how, really, the most important ingredients of success are persistence and grit. Then, on my... More »
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Submitted 14 hours ago
The scheduled April 3rd release of Apple’s iPad will, undoubtedly, usher in a new era for mobile marketing. With a revolutionary platform that seems destined to impact the ways in which we read, play games, and absorb myriad forms of content, the iPad and its potential are the new central... More »
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Submitted 20 hours ago
Let's say that your boss is cool enough to pay your way to SXSW this year. Whether it's your first time or fifth, there are 10 things to do that will be sure to alienate you from people at SXSW and those back at home that hate you for being there. More »
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Submitted 23 hours ago
Social media is not just another tactic to be tacked onto the proverbial backside of a corporate identity system. It needs to be recognized for what it is -- the disruptive technology that radically changes the game. More »
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HubSpot Inbound Internet Marketing Blog
Submitted 7 hours ago
If you are like most small businesses, the success of your company is dependent on attracting local customers, whether they are in your region, state, county or even town. While it's great to see that your website is pulling in visitors from around the country and maybe even around the world, you... More »
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HubSpot Inbound Internet Marketing Blog
Submitted 10 hours ago
Are audiences more interested in understanding what the big brands are doing? Do we look up to Coke and Pepsi and other great brands for inspiration?At HubSpot, we love to measure everything, and recently we completed a short study on how the use of brand names (including Coke, Pepsi, Dominos,... More »
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Submitted 4 hours ago
While I can’t be at SXSW in-person this year, I’m sending a proxy. Literally. If you are headed to Austin, allow me to introduce you to … “Cowboy Todd.” Inspired and designed by my friend David Alston and his crew at Radian6, this 6–foot tall cut-out will be... More »
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Submitted 20 hours ago
Posted by richardbaxterseoTechnical problems, errors and surprise releases are all regular features in the day to day management of a website when you’re an SEO. There’s no doubt that maintaining a quick, error free and well optimised site can lead to long term traffic success. Here... More »
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Submitted 12 hours ago
...is not the same as obeying the list.Do you make the list you check off, follow and work on every day? When does it get made? Who approves it? Do you identify tasks or perform them?If you had a better list, would you do better work? If you made the list instead of just obeying it, would you be... More »
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