Thinking About Branding
Chris Brogan — Tell me what you think of this idea: “branding is a behavioral expectation.” I’m presenting with Jody Gnant today at the Arizona Entrepreneurship Conference about “branding and social media.” Honestly, after reading Branding Only Works on Cattle, I’ve been... More »
Discussing 13 Tweeting 1 Bookmarking Share | Submitted 9 hours ago
Short Code Provisioning: A Need For Change
Digital Marketing Blog — Last week our CEO, Jared Reitzin, wrote a guest column for Mobile Marketing Watch about the current state of short code provisioning. For those of you familiar with the process, you know it is relatively “antiquated,” as Jared says, and pretty inefficient. There are a number of ways... More »
Discussing 0 Tweeting 0 Bookmarking Share | Submitted 10 hours ago
How David Murray found a new job via Twitter
Web Ink Now — On Monday I posted on something I’ve been thinking about for a long time: The New Rules of Marketing & PR also apply to the job search. In my post Downsized? Fired? Here are the new rules of finding a job I talked about how those looking for a new opportunity need to think not just like the... More »
Discussing 17 Tweeting 8 Bookmarking Share | Submitted 13 hours ago
Direct Response on Social Media
Conversation Agent — "The most important word in the vocabulary of (direct response) advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace." Lee Odden at Top Rank Blog has written a very thoughtful post on direct marketing and social media... More »
Discussing 1 Tweeting 4 Bookmarking Share | Submitted 17 hours ago
The Many Names of Viral Marketing
Dan Zarrella — And he asked him, What is thy name? And he answered, saying, My name is Legion: for we are many. Mark 5:9 I use the term social & viral marketing to refer to what I do: contagious, organic marketing. But there are a myriad of other words and phrases people use to describe it. Buzz Marketing... More »
Discussing 2 Tweeting 12 Bookmarking Share | Submitted 1 days 9 hours ago
Jason Baer: Find Your ONE THING Before Launching In Social Media
Marketing Profs Daily Fix — The history of marketing has been an unending stream of "biggest sale ever," "now with extra raisins," and "easy financing available." The power of social media is that it allows consumers to peek behind the curtain of brands that have historically been stoic, pushy, and unresponsive. Successful... More »
Discussing 14 Tweeting 5 Bookmarking Share | Submitted 1 days 11 hours ago
Inbound Marketing & the Next Phase of Marketing on the Web
HubSpot Inbound Internet Marketing Blog — The numbers this fall aren't good. After a high above 14,000 last year, the Dow is now thrashing around well below 9,000. The U.S. government is spending over $700 billion to buy unprecedented stakes in the nation's largest banks. Many industries, including technology, are hemorrhaging... More »
Discussing 11 Tweeting 20 Bookmarking Share | Submitted 1 days 15 hours ago